I've found you can divide consumers in two categories, you're loyal to Target or Wal-Mart. Not everyone's a fan of their politics, but as a consumer I adore Wal-Mart.
Are there fancy schmancy displays? Nope. Do they have a Starbucks? No there too. But their prices are unbeatable, the quality is all over the place and at the super stores the customer service is stellar. I'm a single mother of three. Being able to go to one store, with a parking ramp, to buy groceries and everything else under the sun in a one stop shop is terrific.
Don't even get me started on their generic line, Equate. God's gift to budgeters everywhere. Just yesterday I needed some allergy pills; a 10 count box of Claritin was $10.00, a 30 count box of Equate's version (same ingredients!) was $4.00. I haven't found an Equate product I don't like yet.
Where Do You Shop?